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Moto blog

The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.

Yamaha TTX 115i Adventure Scooter Concept Unveiled in Thailand

The trendiest segment in the industry at the moment is the adventure touring motorcycle. Spearheaded by the top-selling BMW R1200GS, the segment has seen a flood of imitators such as the Triumph Tiger Explorer, Yamaha Super Ténéré and the Honda Crosstourer. A recent report from the Motorcycle Industry Council found that scooter sales are also on the rise in the U.S., spurred on by soaring gas prices.

Yamaha To Build Cars By 2014

In a recent group interview at Yamaha Motor Company headquarters in Japan, company president Hiroyuki Yanagi announced plans for the company to enter into the automotive market by as early as 2014 — six years ahead of schedule. If you’re a motorcyclist or musician, the Yamaha brand is likely very familiar to you. However, the company has a long history building, or designing, engines for the car industry.