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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Stefan Bradl Signs with NGM Forward for 2015 MotoGP Season

NGM Forward Racing has signed Stefan Bradl to race in the 2015 MotoGP season. Bradl will ride the Forward Yamaha Open class machine next season after spending his entire premier-class career with the LCR Honda team riding the RC213V. “It’s with great pleasure that we welcome Stefan Bradl in our team,” says Giovanni Cuzari, Forward Racing team owner.

Colin Edwards’ Gear Being Auctioned For Feed The Children

While Colin Edwards may no longer be a factory Yamaha racer these days, he still enjoys a close bond with the tuning fork brand. So much so that Yamaha has announced a unique opportunity to bid on a historic set of road racing leathers, boots, gloves, and helmet as worn by Edwards during this, his final season in MotoGP. Proceeds from the auction will benefit the Feed the Children, which is Yamaha Motor Corporation’s official corporate charity.