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Dakar 2014: Cyril Despres’ Yamaha YZ450F Rally Revealed

Yamaha revealed the livery for its YZ450F Rally racer, the machine Cyril Despres will ride in his quest for his sixth Dakar Rally victory. Despres will lead a factory team which includes Michael Metge, Olivier Pain and Frans Verhoeven to South America for the 2014 Dakar Rally which kicks off Jan. 5.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

AMA Pro Racing Announces Tommy Aquino Spirit Award

The sudden and tragic passing of Tommy Aquino has hit the entire motorcycling community hard. In order to preserve and honor the spirit and positive attitude of the late Tommy Aquino, AMA Pro Racing announced today that a “Tommy Aquino Spirit Award” will be granted to an AMA Pro Road Racing rider who best embodies the spirit of the paddock during the 2014 season. The paddock will vote for the rider who exemplifies qualities mirroring those of Tommy including passion for the sport, fan engagement and team interaction. The award will be presented on behalf of Cortech and Shoei at the conclusion of the 2014 AMA Pro Road Racing season. “Over the past eight years we have had the pleasure of working with Tommy Aquino, but he was much more than just another Shoei athlete,” said Hiro Mizushima, President of Shoei Safety Helmet Corp.