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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Colin Edwards Joins Forward Racing CRT Squad for 2012

Colin Edwards will join the Forward Racing team to compete in the 2012 MotoGP season as a Claiming Rule Team entry. Edwards, known as a good development rider and an even better quote machine, is the first rider to officially sign on with a CRT. Forward Racing may be more familiar to some race fans by its former name, Hayate Racing, the outfit that ran the Kawasaki ZX-RR with Marco Melandri in 2009 after Kawasaki pulled out of MotoGP racing.

Valentino Rossi Test Drives Kyle Busch’s NASCAR Toyota Camry

The morning after riding his Yamaha M1 to a sixth-place finish at the Circuit of the Americas in Austin, Texas, nine-time Grand Prix World Champion Valentino Rossi landed in Charlotte, N.C., to race around another track; only this time there were no right turns. (UPDATED with additional photos.) Rossi met up with NASCAR racer and fellow Monster Energy-sponsored athlete Kyle Busch to ride Busch’s Joe Gibbs Racing Toyota Camry at Charlotte Motor Speedway. Busch, winner of the last three Nationwide Series races, gave Rossi a walkaround of his car before taking the Yamaha factory rider around a few laps of the Charlotte  Motor Speedway 1.5-mile oval.