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Yard Built XV950 Pure Sports Channels the Yamaha FZ750

The latest product Yamaha Motor Europe’s Yard Built custom specials is a Star Bolt transformed into a replica of an FZ750. Dubbed the XV950 Pure Sports after the words written on the original FZ750′s fairing, the project was produced by Italy’s LowRide magazine and Radikal Chopper and styling by Oberdan Bezzi. The Star Bolt – known in Europe as the XV950 – is nearly unrecognizable in this new guise, except for its 942cc V-Twin engine.

Yamalube Motor Oil Video is Educational, British, and Brainwashing

Yamaha Motor Europe have just posted a new video up on Youtube about their Yamalube motor oil and why you should use it on your Yamaha products.  They are pretty damn convincing or very good at brainwashing! The video is pretty educational, explaining how motorcycle engines and car engines are very different, what a motorcycle engine really needs, and why Yamalube is very well suited for the job. Various graphs, charts, shots of scientists making oil, and the accented British narrator have further convinced me that I need to get Yamalube and perhaps even be adding it into my morning bowl of cereal.

Yamaha Europe "Switches On" Plans for Electric Mobility

Details for electric NEO's to come in the weeks ahead Yamaha Motor Europe outlined its plans for electric two-wheelers, revealing a range of scooters, bicycles and a moped. The announcement confirmed our report last week that it would include an electric scooter called the “NEO’s”, but the 50cc-equivalent model was only scratching the surface. The presentation provided a general outline of Yamaha’s approach to electrification, though it did leave us wanting more.