2001 650 Yamaha Vstar on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Small-Displacement Class Considered for 2015 AMA Pro Racing Season

More and more manufacturers are entering the small-displacement sportbike market and AMA Pro Racing has taken notice, opening the possibility of adding a new racing class representing the growing segment. With plans to consolidate the Daytona Sportbike and Supersport classes and the Vance & Hines Harley-Davidson series signed through 2015, a spot will open up on race weekends for another racing class to support the premier Superbike Championship. The logical choice is to introduce a new small-displacement class.

Yamaha To Host A Full Slate Of Activities During Laguna Seca MotoGP Weekend July 19-21

If you’re going to be at the Red Bull U.S. Grand Prix at Mazda Raceway Laguna Seca, July 19-21, be sure to stop by the Yamaha Marketplace, located between turns 5 and 6, as this will be the eighth consecutive year Yamaha and the raceway have worked together to bring race fans entertainment throughout the weekend. Here’s a breakdown of the weekend’s events.