1996 Yamaha 1100 on 2040-motos

Moto blog

Yamaha Reveals YZR-M1 50th Anniversary Grand Prix Livery

Yamaha marks its 50th year in World Championship Grand Prix racing this year, and what better way to celebrate the anniversary than with a special edition livery? The special edition WGP50th Anniversary Yamaha YZR-M1 livery reaches back into Yamaha’s past for its classic red-and-white colors inspired by its first factory team in 1961. Reigning MotoGP Champion and current points leader Jorge Lorenzo and 2010 MotoGP Rookie of the Year Ben Spies will ride the special edition WGP50th Anniversary livery on their Yamaha YZR-M1 racebikes at the June 25 Assen round and the July 24 U.S.

The perfect classified advert

Forget “One careful owner, low mileage, full service history” – when it comes to penning classifieds we can all learn from Kyle Miller and Joe Strachila who’ve plundered their marketing genius to come up with the best scooter advert we’ve ever seen. The pair, from Seattle, became an internet sensation last year when they created a hyperbole-packed ad for $700-worth of frankly rubbish 1995 Pontiac Grand-Am. Now they’ve pulled the same trick to get rid of a Y2K Yamaha SH50 (the comically-named ‘Razz’), advertising it on Cragslist as “the fulfilment of your wildest fantasies”.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.