1988 Pink Yamaha Riva Scotter on 2040-motos

Moto blog

Ben Spies Retires from Motorcycle Racing

Ben Spies announced his retirement from motorcycle racing, as injuries cut short a once promising career for the American. Spies retires with a World Superbike title in his first and only season in the series, and three AMA Superbike Championships. “I want to thank everyone from racing organizations, factories, teams and all my fans for helping me and supporting me throughout my career,” says Spies.

2015 Yamaha XJR1300 and XJR1300 Racer Announced for Intermot

In a time where air-cooled icons like Harley-Davidson, Indian, BMW‘s boxer engine and the Ducati Monster have all embraced the radiator, it’s a bit surprising to know Yamaha is still offering the XJR1300 in Europe. Featuring the world’s largest-displacement air-cooled Inline-Four engine in production, the XJR1300 lives on in 2015 with a new custom-inspired look and a cafe racer variant. The 2015 XJR1300 was inspired by a custom from builder Keino called “Rhapsody in Blue” as part of Yamaha’s Yard Built program.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.