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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2023 Yamaha Tracer 9 GT and Tracer 9 GT+ First Look

For 2023, Yamaha has gone crazy with the tech on the new Tracer 9 GT+. For 2023, Yamaha has gone crazy with the new Tracer 9 GT+ and thrown every bit of technology it could think of at the bike. Now sitting atop Yamaha’s sport-touring mountain as the flagship for the brand – taking the place of the dearly departed FJR1300, which has been out of production for a few years – the Tracer 9 GT+, with its multitude of electronic rider aids, will help make the sport-touring experience as stress-free as possible.

Isle of Man TT 2014: Monster Supersport TT 2 Results

Michael Dunlop led from start to finish to win the second Supersport TT race, giving him 10 TT victories in his career, tying him with the likes of Giacomo Agostini. Dunlop also joins sidecar racer Robert Fisher, Ian Lougher and Stanley Woods with 10 wins apiece, all tied for seventh overall on the all-time wins list. Riding his MD Racing Honda CBR600RR, Dunlop got off to a strong start, recording a time of 17:55.817 on the opening lap, giving him a 4.6-second advantage over fellow Honda rider Bruce Anstey.