1972 Yamaha Other on 2040-motos

Moto blog

Most Anticipated First Rides Of 2022

A look forward to the year (and rides) to come You’ve read our weeks long tribute to 2021 in the form of the MO Best Of awards. You’ve had your chance to debate the validity of our selection of the Harley-Davidson Pan America as the Motorcycle of the Year. Now that 2021 is almost completely in our rear view mirrors, it’s time to shift our gaze to the future.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2010 Yamaha YZ250F Preview [video]

Brought to you by YamaTube, here is a demo video of the redesigned 2010 Yamaha YZ250F.  With a plethora of new features and improvements, the highlight has to be the new bi-lateral aluminum chassis.  The 2010 Yamaha YZ250F is much improved out of the corners and overall handling, Yamaha has also improved power over the entire powerband.  MSRP to be announced Fall 2009. Hit the jump to see the the bike in action and another video that explains all of the new goodies. Get the Flash Player to see this player.