02 Yamaha R6 Clean Title on 2040-motos

Moto blog

Yard Built XV950 Pure Sports Channels the Yamaha FZ750

The latest product Yamaha Motor Europe’s Yard Built custom specials is a Star Bolt transformed into a replica of an FZ750. Dubbed the XV950 Pure Sports after the words written on the original FZ750′s fairing, the project was produced by Italy’s LowRide magazine and Radikal Chopper and styling by Oberdan Bezzi. The Star Bolt – known in Europe as the XV950 – is nearly unrecognizable in this new guise, except for its 942cc V-Twin engine.

Yamaha Motor USA to Swallow Up Yamaha Canada

Yamaha’s board of directors has voted in transfer all shares of its Canadian subsidiary to its American subsidiary, a move which would give Yamaha Motor U.S.A. responsibility over the entire North American market. The proposed transfer, set to begin in December,  will make Yamaha Motor Canada a subsidiary of its American counterpart.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.