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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Yamaha Champions Riding School To Sell Hang Dry Leather Driers

Riders who sweat in their leathers – and who doesn’t at a track day or race – know how nasty damp leathers can get if not dried properly. Of course, there’s always the tried-and-true technique of hanging them up in your garage, but that can take days. What if you only have an hour?

Giacomo Agostini Celebrates 70th Birthday with a New 2012 Yamaha T-Max

Racing legend Giacomo Agostini celebrated his 70th birthday at the British Grand Prix at Silverstone this weekend, where he was celebrated by Yamaha. “Ago”, who holds the all-time record for Grand Prix wins (122) and Grand Prix World Championships (15), was feted in a ceremony that also included current Yamaha riders Jorge Lorenzo and Ben Spies as well as retired racers Loris Capirossi, Phil Read, John Cooper, Angel Nieto, Franco Uncini and Jim Redman, as well as MotoGP promoter Carmelo Ezpeleta and Yamaha Classic Racing Team principal Ferry Brouwer. Yamaha presented Agostini with a one-off T-Max scooter with livery inspired by his 1975 championship-winning YZR500 OW23.