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Yamaha Signed On As Presenting Sponsor For Three-Event GEICO Motorcycle Superbike Shootout

Yamaha Motor Corporation, U.S.A., is proud to announce that it has signed on as sponsor for the GEICO Motorcycle Superbike Shootout Presented By Yamaha, a three-event championship motorcycle road racing series that includes the Yamaha SoCal Nationals at Auto Club Speedway in Fontana, CA on April 26-27; the Pacific Nationals at Sonoma Raceway in Sonoma, CA on May 3-4; and the Mountain Nationals at Miller Motorsports Park in Tooele, UT on May 24-25. The announcement was made by Bob Starr, General Manager of National Communications for Yamaha’s Motorsports Group. Yamaha Expands 2014 Road Racing Contingency Program In related news, Mike Guerra, Racing Division Department Manager for Yamaha, announced that Yamaha Motor Corporation, U.S.A., has extended its 2014 Road Racing Contingency Program to include the GEICO Superbike Shootout Presented By Yamaha.

AMA Go Ride Together Week Starts Today

As we begin Week 2 of the AMA Go Ride! Month, the American Motorcyclist Association wants us to take a ride (or more than one) with friends, family, and even co-workers! Why?

Yamaha “Dark Side of Japan” Teases New Model Launching June 11 – Video

Yamaha has released a video teasing a new model it claims “is about to change the sport motorcycle world.” The video, called “The Dark Side Of Japan“, reveals little detail about the new model but promises all will be unveiled June 11. The video includes images from Japan’s vibrant nightlife and lively sub-culture,with youths in costume and exotic hair and makeup dancing in clubs. The new model will reflect this side of Japan, with Yamaha calling it a “new kind of brutal animal”.