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Yamaha Teases New Naked Model for EICMA – Video

Earlier this year, Yamaha started a teaser campaign called “Dark Side of Japan” that culminated in the introduction this summer of the FZ-09 naked Triple (also known as the MT-09 in other markets). It’s now fall, but apparently Yamaha has more hiding in the Dark Side, in another new naked motorcycle. Yamaha has released another new teaser video called “Rise Up” for a new model to be unveiled Nov.

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

Arai Helmet Sponsoring Upcoming Superbike Shootout Race Weekends

Arai Helmet has thrown its proverbial hat in the ring by signing up to sponsor the next two events of the new GEICO Motorcycle Superbike Shootout Presented by Yamaha. In addition, Arai has been named the official helmet of the series. The Arai Pacific Nationals will be hosted by the AFM next weekend, May 3-4, at Sonoma Raceway in Sonoma, California.