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Yamaha Outlines 2013-2015 Business Plan

Yamaha Motor Co. revealed what it calls its New Medium-term Management Plan, outlining its business strategies for 2013 to 2015, including the introduction of 250 new models worldwide across its various product lines including motorcycles. The three-year plan is an extension of Yamaha‘s plan for 2010-2012 which targets a “V-shaped recovery”.

Yamaha Developing 250cc Sportbike for India in 2014

Yamaha has been rumored to be working on a 250cc sportbike for quite some time now. In fact, the other three members of the Japanese Big Four have launched new models in the small-displacement segment in recent years, but none of these new generation small-displacement bikes bear Yamaha‘s crossed tuning fork logo. That may change by 2014 however.

Live from the launch of the Yamaha FZ8

THAT, MY FRIENDS, is our test rider's transportation to the 2010 Yamaha FZ8 launch in Marseille. Today, Jon Urry will endure 700 miles in a bazzed-up Ford Transit with other UK bike journalists, thanks to the infamous cloud of volcanic ash that's turning our skies a worrying shade of crystal-clear blue. So check back later for Jon's updates on their progress to southern France.