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CARB Fines Piaggio, Yamaha, Vance & Hines, Akrapovic for Emissions Violations

The California Air Resources Board issued fines to four motorcycle industry companies last week, including OEMs Piaggio and Yamaha. Aftermarket exhaust manufacturers Vance & Hines and Akrapovic America also received hefty fines. Piaggio Group Americas, Inc.

Yamaha Auctioning Cal Crutchlow’s Leathers To Benefit Oklahoma Relief Fund

The terrible events that occurred in Oklahoma were tragic. To help with the rebuilding efforts, Yamaha is auctioning off a pair of Cal Crutchlow’s leathers, with 100% of the proceeds benefitting Feed The Children. FTC’s aim is to provide food, medicine, clothing and other necessities to families who lack these essentials due to war, poverty, famine, or natural disasters.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.