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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

AMA Superbike Racer Larry Pegram To Race On Four Wheels This Weekend

Foremost Insurance/Pegram Racing SuperBike rider Larry Pegram will be back in racing action this weekend but, instead of being aboard his familiar #72 Yamaha YZF-R1 SuperBike, Larry will be behind the wheel of a PRO Buggy sponsored by RealTree Outdoor Energy Drink. The PRO Buggy class features rear-engine, rear-wheel-drive, purpose-built racing buggies with lots of suspension travel and lots of horsepower. Pegram is no stranger to car racing, having done a few road racing events last year, but he’s excited about the opportunity to kick up some mud this weekend at RedBud MX in Buchanan, MI, as part of The Off-Road Championship (TORC) series.

Yamaha Reports Q2 2013 Sales Results

Yamaha bounced back from a poor first quarter with sales of 1.530 million motorcycles over the second quarter ended June 30, 2013. The results represent a 1.5% increase from the 1.507 million motorcycles sold in the same quarter last year. Still, Yamaha’s first half motorcycle sales total of 3.0 million units remains behind last year’s tally of 3.1 million units because of the weak first quarter sales.