2009 Yamaha Fjr1300a on 2040-motos

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Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Lorenzo to Remain with Yamaha Through 2014 MotoGP Season

Jorge Lorenzo has signed a contract extension with Yamaha that will see the 2010 MotoGP Champion riding the M1 through the 2014 season. Lorenzo currently leads the 2012 MotoGP Championship points chase with 115 points and is looking for his second premiere class title. Through five races this season, Lorenzo has three wins and a pair of second-place finishes, matching his pace from his championship-winning 2010 season.

Cardboard Yamaha R1

I'm partial to a bit of origami and have been frustratingly screwing up paper trying to master Yamaha's paper craft series for a while now. Jack Chen from Australia has not only made a mockery of my model making failures, but he also made this version which is 40% smaller than a full-size Yamaha YZF-R1, out of cardboard.