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Yamaha Sponsoring True American Heroes Weekend For Third Consecutive Year

For the third consecutive year, Yamaha Motor Corporation, U.S.A., will be the title sponsor for the Yamaha True American Heroes Weekend, a fundraising event held at Kenny Roberts’ legendary ranch in Modesto, California, to benefit “Welcome Home Heroes” and the Cpl. Michael D. Anderson Jr.

Yamaha Customer Information Leaked – Personal Data for 607 Japanese Customers Compromised

Yamaha has confirmed the personal information of 607 customers in Japan was leaked to a third party. According to Yamaha, personal information for recall and product improvement measures was leaked byYamaha Motorcycle Sales Japan Co., the manufacturer’s domestic group company. The information including names, mailing addresses, vehicle names and VIN, and dealership information for 607 customer accounts in the Aichi, Fukuoka and Kagoshima prefectures were received by an anonymous third party via fax on Nov.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.