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Moto blog
MSF Begins Year-long Real World Motorcycle Safety Study
Fri, 26 Aug 2011The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.
Larry Pegram To Race EBR 1190RX In 2014 AMA Superbike
Mon, 20 Jan 2014Larry Pegram and Erik Buell Racing will be partnering up in 2014 to race an EBR 1190RX in AMA Superbike. This will be Pegram’s third different OEM in as many years, as he rode a Yamaha last year, BMW before that and Ducati in 2011. Supporting Pegram will be his long-time title sponsor, Foremost Insurance Group, along with EBR sponsors AMSOIL and Hero MotoCorp.
Yamaha Officially Announces Monster Energy Sponsorship
Tue, 08 Jan 2013As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.
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