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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Japan Needs Your Help

By now, we’ve all seen pictures and video of the devastation in Japan following the March 11 earthquake and the ensuing tsunamis. Japan, of course, has contributed much to motorcycling, with the Big Four of Honda, Kawasaki, Suzuki and Yamaha, as well as tire manufacturer Bridgestone, helmet companies Arai and Shoei and many other motorcycle industry stalwarts all coming from the Land of the Rising Sun. Jon Bekefy and Greg Hatton, two motorcycle enthusiasts, industry employees  and above all, humanitarians, have set up a fundraising campaign benefiting the Red Cross for relief efforts in Japan.

Mackenzie Tricker Looks To Pad WMX Points Lead At Glen Helen Raceway Sunday

Having won the opening two rounds of the 2014 Women’s Motocross Championship (WMX) – at the AMA sanctioned Ricky Carmichael Amateur Supercross at Daytona International Speedway in Florida, and at the James Stewart Freestone Spring Championship in Wortham, Texas, Australia’s Mackenzie Tricker comes into this weekend’s race at Glen Helen Raceway in San Bernardino, California, with momentum on her side and a 17-point lead in the series standings. Round three of the Women’s Motocross Championship (WMX) will run in conjunction with the FMF California Classic, which runs from April 9 through April 13, with both WMX motos taking place on Sunday. So far, Tricker has won three of the four motos held to date, and the Yamaha-backed rider is hoping to pad her lead in the series standings with a good finish this weekend.