2013 Yamaha Yzf-r6 Blue-white on 2040-motos

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Yamaha Sponsoring True American Heroes Weekend For Third Consecutive Year

For the third consecutive year, Yamaha Motor Corporation, U.S.A., will be the title sponsor for the Yamaha True American Heroes Weekend, a fundraising event held at Kenny Roberts’ legendary ranch in Modesto, California, to benefit “Welcome Home Heroes” and the Cpl. Michael D. Anderson Jr.

Mythbusters to Compare Emissions of Cars Versus Motorcycles

Are motorcycles more environmentally friendly than cars? Ask most people that question and their initial response would probably be “yes” because motorcycles are more fuel efficient, and they release less CO2.  But is that the whole story? MythBusters‘ Jamie Hynerman and Adam Savage are going to find out on the Emmy-nominated show’s fall season premiere, Sept.

Kenny Roberts Return to the Indy Mile [video]

In a year that saw Yamaha riders James Stewart, Valentino Rossi, and Ben Spies capture the perfect “trifecta” of World Championships, perhaps one of the most memorable moments for race fans around the world, was “King” Kenny Roberts’ return ride at the infamous Indy Mile in late August. As a year end surprise, Yamaha is pleased to offer race fans around the world a video of this monumental occasion. The video features both archival footage from Kenny’s victory in 1975 as well as the events surrounding this recent monumental motorcycling event.