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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Kenny Roberts True American Heroes Benefit – Hang Out with World Champions and Bo Derek!

One of our favorite stories from 2012 was our coverage of the Kenny Roberts American Heroes Benefit Dinner. Hosted by King Kenny at his storied California ranch, it was an incredible opportunity to get close to the three-time world champ and other racing glitterati like Kenny Roberts Jr., Wayne Rainey, Eddie Lawson and renowned dirt-tracker Mert Lawwill. If those names resonate with you, it’s worth reading our story that includes a video and coverage of the Cpl.

AMA Supercross: 2012 Indianapolis Results

Six more rounds remain in the 2012 AMA Supercross season and the championship is more or less decided. The first third of the season was a thrilling four-man fight for the title. The middle of the season saw contenders drop like flies and now, what looked to be a dramatic battle for the title is shaping up to be a second consecutive AMA Supercross Championship for Ryan Villopoto.