2024 Yamaha Yz 450f on 2040-motos

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EICMA 2013: 2014 Yamaha MT-07 First Impressions – Video

Fun, affordable, and exciting transportation are what many motorcyclists care about. Sportbikes are great and all, but if we’re honest, they’re a bit impractical. So when Yamaha introduced the MT-07 at EICMA this year, we took notice.

Pikes Peak 87th Annual International Hill Climb [pics and video]

Named after a man by the name of Zebulon Pike, an explorer who led an expedition to the area in 1806, Pikes Peak is home to the second oldest motorsports race in America second only to the Indianapolis 500. First completed in 1916, this year marks the 87th running of the “Race to the Clouds.” If the math doesn’t add up, this is because there were several years that the event did not run over the course of its 93 year history. The 12.4 mile trek up the mountain consists of 156 treacherous turns to an elevation of 14,110 feet.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.