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Yamaha Champions Riding School Sold Out June 9 & 10

It took more than a year for the Yamaha Champions Riding School to sell out at its former location of Miller Motorsports Park in Tooele, Utah. Since its return at New Jersey Motorsports Park, the school has sold out in less than a half of season. There are any number of reasons this could be the case.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Showdown: 2022 Aprilia Tuareg 660 Vs. Yamaha Tenere 700

Middleweight adventure bikes duke it out on a 2,000 mile tour Credit: Photos by Evans Brasfield | Videos by Sean Matic As we motored slaunchways across Utah, the late daylight stretched our shadows and cast golden hues against the tall canyon walls, further accentuating the contrast between the rust colored ancient seabeds peppered with lush green juniper and muted sage. The lavender sky over Bryce faded as we continued westward on Hwy 12. Refusing to pack a second visor for my Shoei Hornet X2, I lifted the dark smoke shield as I led our crew into the dark dense forest, keeping my line of sight just above the Ténéré’s windscreen in an attempt to protect my peepers from the onslaught of kamikaze insects.