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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Rossi Signs Extension with Yamaha Through 2016 MotoGP Season

Yamaha announced the signing of Valentino Rossi to a two-year contract extension that will see the nine-time World Champion with the factory MotoGP team through the 2016 season. “It’s great because this was my target; I wanted to continue, I am feeling good and I’m motivated to keep giving my best,” says Rossi. “I am very happy that I can keep riding my YZR-M1, that has been my love for so many years and will still be my love this year and the following two seasons.