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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

Yamaha Trademarks YZF-R3

Yamaha has filed for a trademark with the European Union for the names “YZF-R3” and “R3“. The trademark applications were filed Jan. 6 and are still under review, but once approved, we should expect Yamaha to introduce a new YZF-R3 soon after.

Haga Signs with Swan Yamaha to Race in 2012 British Superbike Championship

Noriyuki Haga is headed for the British Superbike Championship after signing on with the Swan Yamaha team to replace the injured Ian Hutchinson. Haga had been a mainstay on the World Superbike circuit for over a decade but after being unable to find a team for this season, the 36-year-old veteran will be plying his trade in the U.K. Haga will ride the Yamaha R1 alongside teammate and defending BSB Champion Tommy Hill.