2014 Yamaha Xt250 Dual Sport on 2040-motos

Yamaha XT tech info

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha Reports 2011 Results

Yamaha Motor Corp/ reported a net profit of 27 billion yen (US$345 million) in 2011, compared to a profit of 18.3 billion yen (US$243 million) year before. Overall net sales were down 1.4% to 1.28 billion yen (US$16.3 billion), but operating income rose 4.1% to 53.4 billion yen (US$682 million). The increase in operating income came despite the negative impact of last March’s earthquake in Japan and flooding in Thailand.

One man who didn't want to be watching the Sachsenring MotoGP

Jorge Lorenzo posted this picture on his Twitter feed on Sunday. Yamaha's No.1 rider had to watch Sunday's MotoGP from his apartment. Despite Crutchlow reckoning Sunday's race result would have been the same even with Pedrosa and Lorenzo on the grid, I reckon Lorenzo would have had something to say about that.