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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2010 Yamaha YZ250F Preview [video]

Brought to you by YamaTube, here is a demo video of the redesigned 2010 Yamaha YZ250F.  With a plethora of new features and improvements, the highlight has to be the new bi-lateral aluminum chassis.  The 2010 Yamaha YZ250F is much improved out of the corners and overall handling, Yamaha has also improved power over the entire powerband.  MSRP to be announced Fall 2009. Hit the jump to see the the bike in action and another video that explains all of the new goodies. Get the Flash Player to see this player.

Ben Bostrom Events

Ex-racer Ben Bostrum might have stopped competing on motorcycles, but he hasn't given up his passion for two wheels. He's teamed up with motorsports promoter M1 to create Ben Bostrom Events, a company that plans to host world-class cycling and running races across the US. According to a press release, the high-intensity events will feature an 'entertainment-filled atmosphere', combining many of the familiar elements found at other MOB (mud, obstacles, beer) racing events.