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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

POW! 2008 Yamaha XT660Z Tenere Desktop Wallpaper

It’s not often that Picture of the Week gets to be dirty. This week we are happy to highlight a Motorcycle.com review from earlier in the year. The 2008 Yamaha XT660Z Tenere was put through the paces by Tor Sagen.

Buy Kini Red Bull Gear, Support Wings For Life

Unfortunately, spinal cord injuries occasionally happen when something goes tragically wrong on a motorcycle. Former 250cc Motocross World Champion Heinz Kinigadner and Red Bull have teamed up to create the Kini Red Bull Collection of high-end MX gear. Proceeds from each sale directly benefits the Wings For Life Foundation, whose mission is to find a cure for spinal cord injuries.