2024 Yamaha Wr 250f on 2040-motos

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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2013 Suzuka 8 Hours Endurance World Championship Results

The Musashi HARC-Pro Honda team of Leon Haslam, Michael van der Mark and Takumi Takahashi captured the 2013 Suzuka 8 Hours race. The Musashi team was joined on the podium by the Yoshimura Suzuki team of Takuya Tsuda, Nobuatsu Aoki and Josh Brookes and the Kagayama Suzuki team of Yukio Kagayama, Noriyuki Haga and Kevin Schwantz. The Musashi team completed 214 laps to win the endurance race.

The World Endurance Championship Starts This Weekend

Endurance racing is perhaps the ultimate test of both man and machine. In the past, teams would pace themselves in order to rest both elements enough to make a final push at the end. These days, however, motorcycles are more reliable than ever, and riders train like triathletes.