2007 Yamaha Wr450f Dirt Bike on 2040-motos

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Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

How to solve the mystery of the wildcard replacement

With the two test riders coming forward to act as replacement riders for the injured Rossi and Aoyama, it brought back memories of the days when the grid would be gifted with wildcard riders from the respective countries. The Japanese rounds were always attended by some of the top guys with experience of the 500GP and MotoGP bikes, through racing them in their domestic championships. What resulted was getting to witness the exciting and talented Japanese riders, and bring new riders to the attention of the teams.