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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

2013 AMA Superbike Daytona Race Report

The story leading up to the opening round of the 2013 AMA Pro National Guard Superbike season was whether anyone would be able to keep up with defending champion Josh Hayes. After all, the Monster Energy Graves Yamaha rider dominated the competition last season winning 16 of 20 races including a string of 10 in a row. The season-opening round at Daytona International Speedway appeared to start on script with Hayes qualifying in pole position.

Rainy BSB tests are nothing new

THE combination of bad weather in the UK and a European testing ban means that most BSB teams will now start the season with very little track time. This sounds like a disaster for the top teams but history has proved this isn’t necessarily true and it sometimes doesn’t matter how much pre season preparation has taken place.  Back in 2002 Sean Emmett won on the IFC Ducati at the opening Silverstone round after first riding it in unofficial practice the same weekend. Steve Hislop took the other win on Pauls Bird’s well sorted Ducati. More recently in 2009, Leon Camier took an untested new model R1 Yamaha to victory at the Brands Hatch opener after GSE took delivery of the bike just the week before. Sylvain Guintoli won the other race on a well developed, well tested Crescent Suzuki. You could argue if no one has had testing then it is a level playing field but you have to feel for riders moving up to the superbike class in the world’s toughest national series.  Tyco Suzuki’s PJ Jacobson is one such rider but having spent some time with him over the past few weeks he seems to be taking it all in his stride. It may be the confidence of youth or maybe the fact he has won in every other class he has entered in his short BSB career, but I suspect he fancies at least standing on the Superbike podium at Brands (He also does a bit of ice racing which is not dissimilar to the this year’s UK testing).  The testing ban was implemented with all the best cost cutting intentions and if it had been any other year in the past decade all would be well. The teams may be feeling frustrated but the fans should be excited. With so many unknowns, the 2013 BSB opener at Brands Hatch could be the best ever!