2003 Yamaha Vino on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Day 7 Dakar 2014: Barreda Wins Another

After a day of rest, Sunday’s stage seven was characterized by rain during the night and a new Dakar country – Bolivia. After an early start at 4:30 in the morning, the first 62 miles of the special stage into Bolivia had to be shortened due to rain and poor visibility, low-hanging clouds that prevented the helicopters from taking off creating security issues. The route led across the Andes and towards the Bolivian border.

Yamaha Unveils 2012 MotoGP Livery – Massive Gallery and Video

Yamaha has pulled the covers off the 2012 edition of its YZR-M1, the machines which racers Jorge Lorenzo and Ben Spies will ride to compete in the 2012 MotoGP World Championship. While last year’s M1 was predominantly blue, the new 1000cc version of the M1 sports more white paint with wide bands of Yamaha blue on the front fairing and along the side, flowing along the line of the seat. Like most MotoGP squads, Yamaha doesn’t want to be too specific about its MotoGP bike’s potential, estimating the power output from the crossplane crankshaft engine at over 240 hp.