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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Corbin Rider Appreciation Day July 5 & 6 In Conjunction With Rebirth Of Hollister Rally

Corbin has announced that all vendor spaces on the lot are filled for their 4th Annual Rider Appreciation Day, held this year on July 5 and 6. Last year, Corbin had thousands of riders show up to help celebrate our country’s birthday and take part in the festivities and expects a much bigger crowd this year, since the city has approved the Hollister Rally and the event covers two days. Mike Corbin reported that the city is feverishly working on the final details in order to make this year’s Hollister Rally one to remember.

Zero Announces Canadian Dealer Network

Zero Motorcycles announced its expansion into Canada with a network of nine dealerships. The announcement follows the launch of Zero’s U.S. dealer network in July.