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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 Yamaha MT-09 Three-Cylinder Street Bike Announced for Europe – to be Named FZ-09 in US

A couple of weeks ago, Yamaha Europe released a video called “Dark Side of Japan” teasing a new street bike it claimed would “change the sport motorcycle world.” Today, the company revealed its new model, introducing a new naked sportbike powered by a “Crossplane” three-cylinder engine called the MT-09. (EDIT: and we can now reveal that the North American version will be known as the Yamaha FZ-09.) The 2014 Yamaha MT-09 is powered by a new 847cc three-cylinder engine first teased at Intermot last year. According to Yamaha, the MT-09′s engine produces 113.4 hp at 10,000 rpm and 64.5 ft-lb.

Yamaha Kicks Off 2013 MotoGP Promotional Campaign with Valentino Rossi and Jorge Lorenzo – Video

We’re just over two weeks into the new year which means it’s time for MotoGP teams to start the promotional push for their 2013 MotoGP programs. Ducati is set to reveal its Desmosedici GP13 today at its annual Wrooom ski event with Ferrari‘s Formula One team later today, but Yamaha has gotten the jump on its Italian rival by releasing new photographs and a video of ex-Ducati rider Valentino Rossi and reigning World Champion Jorge Lorenzo. Also revealed is the 2013 Yamaha M1, though the racebike is shrouded in graphical overlays of its pilots and devoid of any sponsor logos including the newly signed supporter Monster Energy.