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Moto blog

"That's one small step for man..."

TO CELEBRATE the 40th anniversary of man's first steps on the moon, Fiat Yamaha rider Jorge Lorenzo will wear an astronaut-style paint job on his helmet at this weekend's Portuguese GP. The Spaniard's lid has been sprayed to look a little like a spaceman's helmet and has Neil Armstrong's immortal words: "That's one small step for man; one giant leap for mankind" written on the rear. Let's just hope Lorenzo doesn't launch himself this weekend.

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.