2013 Yamaha V Star 950 on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

New Photos and Video of Yamaha PES1 Electric Concept

Yamaha has released additional images and a video of its new PES1 electric motorcycle for the concept’s debut at the Tokyo Motor Show. The new photographs, shot at Yamaha’s display at the Tokyo show, show more details about the PES1 concept, which Yamaha first announced earlier this month. The PES1 shares the same electric DC brushless motor, lithium-ion battery and monocoque frame as the PED1 concept which also took its bow in Tokyo.

Yamaha Reveals 2013 MotoGP Livery – Video

Yamaha officially launched its 2013 MotoGP factory team, revealing the new livery for riders Jorge Lorenzo and Valentino Rossi and their YZR-M1 prototypes. The new livery returns to a predominantly blue design with white elements compared to last year’s design which was more predominantly white. The livery also features a modern interpretation of Yamaha‘s speed block design.