2013 Yamaha V Star 250 Cruiser on 2040-motos

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2014 Yamaha Super Ténéré ES Announced

Yamaha has tweaked its adventure-touring entry to keep pace with new and improved entries from its competition. The 2014 Super Tens receive a modest boost in power, new LCD instrumentation, the latest D-MODE switchable mapping “for refined town and sport settings,” LED turnsignals, a tapered aluminum handlebar and standard cruise control. The Super Ténéré ES is a new range-topping version.

2012 Yamaha YZF-R1 Video Featuring Ben Spies

Yamaha has released a new video of the 2012 YZF-R1 featuring MotoGP racer Ben Spies taking the new bike with Yamaha’s 50th Anniversary limited edition livery to a track day. Spies who won the 2009 World Superbike Championship on a Yamaha R1 so he is obviously very familiar with the sportbike which will now be available with a seven-level traction control system. Spies appears a little bored as the other riders learn the layout of the track and when they get to the track, he calmly waits while they take off around him before dropping the hammer and showing them how it’s done.

Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.