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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

US Motorcycle Sales First Half 2011 Results

The U.S. motorcycle industry saw a 4.6% decrease in year-on-year sales over the first six months of 2011, thanks mostly to a 17.3% drop in ATV sales. Motorcycle and scooter sales however saw a 1.7% bump in the first half .

James Toseland Announces Retirement from Racing

Two-time World Superbike Champion James Toseland announced his immediate retirement from motorcycle racing due to a debilitating injury to his right wrist. Signed with the BMW Motor Italia racing team, Toseland has been limited to just seven of 20 races in this season’s WSBK Championship due to the wrist injury initially suffered during a private test at Spain’s Aragon circuit in March. After undergoing an operation for the injury, Toseland made two attempts at returning to racing, first at the Miller Motorsports Park round in May and again at the Silverstone round in July.