2010 Yamaha V Star Classic on 2040-motos

Moto blog

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Scott Russell Returning To Yamaha Champions Riding School Next Week

This just in from the Yamaha Champions Riding School: the Champ is back! As many of you know, Scott fell off a dirtbike and tumbled around long enough to hurt himself back in July. But he just called and drawled, “I’ll be back for the school as soon as I’m able to ride…let’s fill it up and have some fun!”  With the final round of the AMA SuperBike series coming to New Jersey Motorsports Park this weekend, it’s a perfect time for Mr.

Rumor Mill: Yamaha To Make R400 and R650

Yamaha is set to put into production two new sporty bikes — the R400 and R650 —  according to “Young Machine” a Japanese motorcycle magazine. If true, this would fill a huge void in the manufacturer’s beginner sportbike bike lineup. It would make sense, considering the success of Suzuki’s SV650 (which later morphed into the Gladius and is now the SFV650), Kawasaki’s Ninja 650 (ER-6 in other markets), and even Honda’s CBR500R.