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Yamaha Files Suit Over Scooter Design

Yamaha has filed a lawsuit against a pair of Japanese companies alleging their electric scooter copies the design of the Yamaha Gear BX50 scooter. The Yamaha Gear  BX50 (pictured left above) is a 50cc four-stroke scooter sold in Japan as a commercial-use model, aimed for small business such as newspaper distributors. Yamaha has been offering the BX50 (and the BX50N variant) since 2007, selling 39,917 units as of December 2011.

Max Biaggi loses the plot . . and very nearly his teeth !

I’ve just got back from Donington Park and the second round of the World Superbike championship. The racing was exciting, going off without a hitch, and the weather was unseasonably kind, but the meeting will be remembered by those in the fairly close knit WSB paddock for reasons other than the temperature or the race results. It’ll be remembered by most, especially those who witnessed it, as the meeting where Max Biaggi finally lost his already feeble grip on reality.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.