2007 Yamaha V Star Silverado on 2040-motos

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Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.

EICMA 2013: 2014 Yamaha MT-07 And MT-09 Street Rally

Yamaha teased us with the “Rise Up Your Darkness” campaign, first introducing the FZ-09 (called the MT-09 in Europe) and its three-cylinder engine packaged in a naked frame. Now Yamaha has introduced the next motorcycle in the Darkness collection, the MT-07, effectively the MT/FZ-09′s little brother. Designed to “bring fun, affordability and enjoyment back to the street,” the MT-07 is powered by a brand new, 689cc parallel-Twin with 270-degree crank incorporating Yamaha’s “crossplane philosophy” of developing linear torque for smoother power application.

Lorenzo And Rossi Unveil Yamaha MotoGP 2014 Livery

Yamaha’s official MotoGP outfit unveiled the team’s official 2014 livery in front of a packed audience in Jakarta, Indonesia. The team’s two factory riders, Jorge Lorenzo and Valentino Rossi, were on hand to proudly showcase their YZF-M1 motorcycles. As expected, blue, Yamaha’s factory color, plays a major role in the color scheme, but unlike last year where it was the dominant color, it is equally offset by contrasting white swaths on the upper fairing, fuel tank, and throughout the lower fairing.