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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Pro Racing Heading To The West Coast After All

A Pro-Am style, three-round professional motorcycle racing series is set to debut in 2014, run in conjunction with AFM, America’s oldest club racing organization. This according to a press release from Sonoma Raceway, which will also be hosting the first stop of the three-round series, May 3-4. Hosted and sanctioned by AFM, a full field of Pro Superbike and Pro Sportbike professional riders and teams are expected to compete in the event.

Meet The 2012 Bell Roadrace Team

Get the Flash Player to see this player. With the first round of AMA Pro Road Racing at Daytona now in the books, it’s clear to see this season is going to be exciting in all classes. Entries were healthy in all classes at Daytona, with the prediction that this trend will continue throughout the season.