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Yamaha Recaps Josh Hayes’ 2011 AMA Superbike Championship [Video]

Yamaha released a video looking back at Josh Hayes’ 2011 AMA Superbike season culminating with his second consecutive championship. The video takes a round-by-round look back at the season as Hayes and his Yamaha R1 duked it out with essentially a phalanx of Suzuki GSX-R1000 riders led by seven-race winner Blake Young. Highlights include the hard-fought duel between Hayes and Young at Mid-Ohio, Hayes and Tommy Hayden swapping the lead on the final lap at Laguna Seca and the title-clinching finale at New Jersey Motorsports Park.

Canada Gets Race Blu 2013 Yamaha Fazer8

Back in September, Yamaha revealed a special “Race Blu” livery for a the YZF-R1, YZF-R6 and the YZF-R125 for the European market. Yamaha promoted the new color scheme with Jorge Lorenzo and Ben Spies sporting the colors on their leathers and M1 race bikes at the Misano and Aragon MotoGP rounds. North American consumers were left out, however, getting a Team Yamaha Blue and White version instead for the R1 and R6 (the R125 isn’t offered here either).

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.