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This is Jorge Lorenzo’s New Motorcycle: Yamaha YBR250

You would figure a former MotoGP World Champion and one of the top motorcycle racers on the planet would have his pick for a streetbike. Not if he doesn’t have a motorcycle license and is practicing for his riding test however. In 2010 MotoGP Champion Jorge Lorenzo‘s case, his ride is the Yamaha YBR250.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

A Different Bike Magazine

Motorcycle Retro is a pet project of former Motorcyclist editor Mitch Boehm, launching as Motorcyclist Retro in early 2008 under the Source Interlink media umbrella. It featured a contemporary look at motorcycles of the 1960s through the 1980s. However, the circulation numbers of MR didn’t meet the expectations of the media conglomerate, and they cancelled production of the magazine after just two issues.