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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Time to get a 'naked': Yamaha has introduced the new MT-125

Recently, the company showed a fresh MT-03, and now is the turn of his younger brother. Stylistically, the MT-125 shares a common style with other street hooligans from Yamaha according to the marketing concept of The Dark Side of Japan. Well, the technical filling is identical to that of the YZF-R125 sportbike.

Yamaha Tenere 700 Raid Prototype First Look

Return to sender Well the seat was a little high, at 34.6 inches, but that didn’t stop the Yamaha Ténéré 700 from doing very well in last summer’s blockbuster middleweight ADV comparison. Keeping it simple and keeping the weight down was a great recipe for success, and now Yamaha is fixin’ to take it to the next level with a Ténéré 700 Raid, for which this machine it showed at EICMA serves as prototype. Photo by Ryan Adams from Yamaha’s booth at EICMA.