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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Jorge Lorenzo Re-enacts MotoGP Race Start on Barcelona City Street

Get the Flash Player to see this player. Morning commuters in Barcelona got a little surprise yesterday from Yamaha and Jorge Lorenzo as the reigning MotoGP Champion and his crew re-created their usual race start ritual on a public street in front of the iconic Sagrada Familia. The roar of Lorenzo’s Yamaha YZR-M1 drew people’s attention as mechanics, data engineers and a lone Brolly Girl emerged.

Aren't motorcycles brilliant?

WE'RE not saying MCN's verdicts lack variation but here's a few of the weekly paper's recent headlines on just-ridden bikes: ‘Simply brilliant’ On the Kawasaki Z1000, November 27, 2013 ‘Brilliant’ On the BMW S1000R, December 4, 2013 ‘We thought it might be good. It's not: it's bloody brilliant!’ On the BMW R nineT, January 29, 2014 ‘Simply brilliant’ On the Yamaha MT-07, February 19, 2014