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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Win BSB Knockhill tickets with Visordown

Don’t miss the annual MCE Insurance British Superbike Championship visit to Knockhill as the title fight reaches Scotland for the fifth round of the season on 22/23/24 June. We have teamed up with the Rapid Solicitors Kawasaki team to offer one lucky winner the chance to win a pair of tickets to the event. The Fife circuit always produces fast and frantic action and with the new technical regulations this season making a more even playing field for 2012 expect to see a brace of new contenders lining up to steal Tommy Hill’s championship crown.

Round 1 Of GEICO Superbike Shootout Is This Weekend

Round One of the GEICO Superbike Shootout kicks off with the Yamaha SoCal Nationals this weekend at Auto Club Speedway in Fontana, California. The event is the first of a three-race series that will crown overall champions in two individual race classes: Pro Superbike and Dynojet Pro Sportbike. The Superbike Shootout is a three-race series meant to fill the long void in the AMA Pro Roadracing schedule between round one at Daytona and the second round at Road America.