2012 Yamaha Ttr110 Dirt Bike on 2040-motos

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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Wazuma V8: The Ferrari Powered Quad

What’s $250,000, has four wheels, and is powered by a Ferrari engine? Clearly, if you guessed a Ferrari you’d be wrong. From the crazy minds of French custom car and motorcycle builders, Lazareth, comes this Wazuma V8 quad — yes, quad — with the aforementioned parts.

Giacomo Agostini Celebrates 70th Birthday with a New 2012 Yamaha T-Max

Racing legend Giacomo Agostini celebrated his 70th birthday at the British Grand Prix at Silverstone this weekend, where he was celebrated by Yamaha. “Ago”, who holds the all-time record for Grand Prix wins (122) and Grand Prix World Championships (15), was feted in a ceremony that also included current Yamaha riders Jorge Lorenzo and Ben Spies as well as retired racers Loris Capirossi, Phil Read, John Cooper, Angel Nieto, Franco Uncini and Jim Redman, as well as MotoGP promoter Carmelo Ezpeleta and Yamaha Classic Racing Team principal Ferry Brouwer. Yamaha presented Agostini with a one-off T-Max scooter with livery inspired by his 1975 championship-winning YZR500 OW23.